Most email mistakes aren't carelessness. They happen when the final check is done from memory, under deadline. This one-page checklist gives you the same routine every time.
The 12 checks
- From name and reply-to
- Subject line
- Preheader
- Inbox preview on phone and desktop
- Personalisation fallbacks
- Copy, prices and dates
- Every link
- Images and alt text
- Mobile and dark mode
- Unsubscribe link and postal address
- The right list
- Sign-off and send time
Each one has a line on exactly what to look for. Print it, pin it up, or share it with your team.
Use it in Mailfois
Add all 12 steps to your build checklist in one click, so every campaign gets its own tickable copy and your approver can see it's been done. The Link checker and Brand Guard take care of several of the checks for you.