Six templates for the emails every brand sends, designed as one family so your emails look consistent from the first welcome to the win-back.
What's in the pack
- Welcome: greets new subscribers, gives a first-order offer and sets expectations
- Product launch: hero product, a feature grid, two products and a customer quote
- Sale or promotion: the offer and code in live text, so it shows even with images off, plus four products with was and now prices
- Abandoned basket: the items left behind, a subtotal and one clear way back
- Event invitation: when and where, reserve and add-to-calendar, running order and hosts
- Win-back: a comeback offer, plus a choice of how often to hear from you so people stay rather than unsubscribe
Each comes with a plain-text version, an images folder with placeholders at the right sizes, and a step-by-step guide.
Built properly
- Outlook: table-based layout and Outlook-specific buttons that keep their shape and colour
- Phones: columns stack and images scale on small screens
- Dark mode: dark colours for Apple Mail and other apps, a logo that swaps, and rules for Outlook.com
- Accessible: one main heading, alt text throughout and text that meets contrast guidelines
- Light: 15 to 20 KB each, well under the size where Gmail cuts emails short
- Checked: every template scores 100 in Mailfois Brand Guard for brand, accessibility, deliverability and rendering
Rebrand in five minutes
Every colour has one job and one value, so find-and-replace restyles all six at once. The guide lists each colour, the image sizes, and the merge tags for Mailchimp, Klaviyo and HubSpot.
Works with Mailfois
Paste any template into Brand Guard or the Link checker to check your version before it goes for sign-off.
Licence
Use them for your own brand and for client work, as often as you like. Please don't resell the templates themselves.